This year it's all about new announcments!
The SEMA show held annually at the Las Vegas Convention Centre provides a fantastic base to showcase this years Performance Brake product line, but more importantly it will see the release of our new brand identity and website, marking a strategic milestone in the companies history.
“The branding change has been a long time coming, but I firmly believe it reflects our ever evolving business and will mark the planned expansion into new markets.”
Tom Tseng, founder and company director of Nashin Brakes released the following statement ahead of the launch:
"The branding change has been a long time coming, but I firmly believe it reflects our ever evolving business and will mark the planned expansion into new markets throughout 2019. We have worked very hard over the years to be a respected market leader in the aftermarket performance brake sector and we believe the new branding and website will better reflect this moving forward"
Mr Tseng further commented on future plans by revealing large investment into new product tooling and machinery, promising to deliver "an even more impressive product range for next year", with innovation, quality and value being the key words which drive his passion.
Coinciding with the brand launch also sees our newly appointed European partners "AROS GROUP" welcomed into the Nashin family. The team behind Aros Group have been partially responsible for the brands new makeover and not only act as a distribution company, but also bring further expertise across all areas of the business. Aros Group will work closely with our Taiwan and USA branch to ensure we offer a truly Global service to our customers.
Appointing Aros Group has now allowed Nashin to hold stock and offer improved support to our network of European customers, as well as constructing a European distributor network. Representing Aros Group at the SEMA show will be Tim Ross (Technical Director) who will be available throughout the four days to answer any enquiries.
As in previous years we will be displaying the latest brake calipers and kits from our exciting range of products and we truly look forward to meeting both new and existing customers.